Pledge It supports a number of different campaign types which can be easily customized for your fundraising needs. Below is an overview of available campaign types and their most common uses. The campaign labels used in this article (Peer-to-Peer, Virtual Challenge, P2P In-Person Event, In-Person Event, Crowdfunding, Donation Form) correspond to how campaign types are labeled in your organization’s Campaign Dashboard.

Not finding a particular feature you're looking for? Some features are unique to campaign types. Visit your Campaign Dashboard to verify your campaign type.

Peer-to-peer (P2P) campaigns can make fundraising personal–and fun! They allow supporters to join your campaign, create a custom personal fundraising page, and optionally join or create a fundraising team to fundraise alongside friends and family. P2P campaigns are an excellent way to broaden your organization’s reach, as you are engaging not only your participants, but their networks too.

Pledge It supports several variations of P2P campaigns:

The difference between these campaign types depends on the date range of your event, whether or not you’d like to enable activity tracking, and if there is an in-person component that requires event-day features. We’ll review each of these variations, starting with the standard Peer-to-Peer campaign.

A standard Peer-to-Peer (P2P) campaign allows a participant to create a customizable fundraising page to collect funds for your organization. You can determine if you’d like to give them the option to join or create a fundraising team as part of their registration experience. After registration, participants are immediately taken to their personal fundraising page and prompted to customize their page, invite donors, and check out the campaign’s Community where they can post updates.

When you may need a standard P2P campaign:

Most common uses:

A standard P2P campaign becomes a Virtual Challenge when you decide to enable activity tracking, allowing participants to collect pledges in addition to flat donations. Unlike a standard P2P campaign, a Virtual Challenge requires an activity window – a specific start and end date that determines when participants can log their activity over the course of several days or weeks. Participants can fundraise before or after that window, but can only log their performance during the time allotted.

A Virtual Challenge allows a participant to create a customizable fundraising page to collect funds for your organization, but as part of the registration process they are required to set a performance goal related to the activity metric you set. The activity metric can be anything you desire and you can even provide a list of activities for participants to choose from when using multi-metric mode.

Throughout your campaign, participants can opt to receive reminder emails about logging their activity. After the close of your campaign, Pledge It takes care of invoicing donors who made pledges to participants, notifying them of their final donation amount before charging their card.

When you may need a Virtual Challenge campaign:

Most commons uses:

A lot of peer-to-peer fundraisers also involve an in-person gathering, where participants are registering to attend a walk, run, golf marathon, or other type of event with more prominent registration needs, in addition to P2P capabilities. Our P2P In-Person Event campaigns are ideal for managing both registration or tickets as well as the option to create fundraising pages. You can decide if attendees are required to create a fundraising page as part of your campaign or if you want to make it optional, giving folks the flexibility to simply register and attend or register and help fundraise in advance.

A P2P In-Person Event allows a participant to select a ticket or registration (which can be free, paid, or require a minimum fundraising commitment) and fundraise in advance of the event by creating a fundraising page or joining or creating a fundraising team. The registration experience allows them to complete their own registration as well as add additional participants. If someone registers additional participants to receive fundraising pages, those participants are sent emails to claim their fundraising page, allowing them to log in and customize their fundraising page.

Activity tracking can be enabled on P2P In-Person Event campaigns and, by default, the activity window will be limited to the date of your event. Participants are not sent reminders about logging continuous updates, as they would in a virtual challenge, as the expectation is that they will likely post once after your event is complete.

Your campaign dashboard will include additional features to support your event, such as event check-in, add-on management, and live displays.

When you may need a P2P In-Person Event:

Most common uses:

The primary purpose of In-Person Event campaigns is to manage tickets or registrations to an event. This campaign type does not include any P2P fundraising components such as creating fundraising pages. Participants go through checkout to select their preferred ticket, add an optional donation, or purchase any add-ons you have available. They can register themselves and any additional participants as part of the same order.

Your campaign dashboard will include additional features to support your event, such as event check-in, add-on management, live displays, and table seating.

When you may need an In-Person Event:

Most common uses:

A crowdfunding campaign’s main purpose is to collect donations to help you reach a particular goal. It does not offer any option for registration – just a donate button and several features to help you create a visually engaging campaign.

Crowdfunding campaigns give you a fully customizable campaign page that you can design with a header, custom content blocks, and additional sub-pages. They allow you the option to display a fundraising thermometer, live donation feed, impact stories that highlight the value of a suggested gift amount, and more, as well the ability to utilize our built-in sponsor match tool.

When you may need a Crowdfunding campaign:

Most common uses:

A Donation Form is the most streamlined campaign type on Pledge It. It provides a landing page with a donation form that supports both one-time donations and recurring giving, depending on your preference. The donation landing page can be linked to a donate button on your website, in one of your newsletters, on social media, or wherever you want to drive donations! The donation form can also be embedded as a widget on your organization’s website.

When you may need a Donation Form:

Most common uses: