Meta Pixel is a piece of code that can help you understand visitor activity and conversion rates when you are using Meta ads on Facebook or Instagram. If your organization is using Meta Pixel, you will be able to integrate it to your Pledge It account so you can track page views and completed registrations. This can be a valuable tool to understand if your Facebook ads and marketing efforts are effective.
Note: You’ll need access to your Meta Pixel to integrate with Pledge It. Learn more about Meta Pixel here.
Enable Meta Pixel Integration
Visit your Organization Dashboard.
Select Integrations from the left side menu.
Expand the Meta Pixel integration to view the Meta Pixel ID field.
Enter the Meta Pixel ID affiliated with your organization.
Click Connect.
Once connected, the Meta Pixel integration is enabled across your entire Pledge It dashboard, so it does not need to be enabled on each campaign.
Note: After connecting, we highly recommend that you validate that events are triggering correctly. Learn how to test your Meta Pixel here.
Tracked Events
At this time, there are two events (i.e. user actions) that can be tracked on Pledge It with Meta Pixel: page views and completed registrations. Together, these can help you understand who is visiting your campaign from your Facebook ads and how many of those people are completing registrations on your campaign.
PageView
This event is triggered when a user visits a public-facing campaign page.
This event is relevant to all campaign types, including Donation Forms.
CompletedRegistration
This event is triggered when registration is completed from the campaign page. It happens when:
A ticket(s) is purchased as part of an order.
A ticket bundle(s) is purchased as part of an order.
A combination of ticket(s) and ticket bundle(s) are purchased as part of an order.
A ticket is claimed as part of a sponsorship or ticket bundle.
A participant joins a peer-to-peer campaign.
This event is relevant to the following campaign types that support registration:
In-Person Event
P2P In-Person Event
Peer-to-Peer
Virtual Challenge
Parameters
content_name: Campaign Name
content_id: Campaign ID
currency: USD
value: Total value of the order, including covered fees
Note: The total value of the order could include more than just registration if someone also purchases additional items or leaves an in-order donation.
Frequently Asked Questions
Can I use Meta Pixel to track page views without using Meta ads?
Meta Pixel is designed to be used to help you track ad performance and conversation rates from your Facebook or Instagram ads. You won't be able to use it to track things like page views directly to your campaign page URL, as the views must be coming from a Facebook or Instagram ad to be tracked by Meta Pixel.