Start promoting and marketing your campaign 2-4 weeks prior to your first game. Two to four weeks is enough time to build hype among your supporters and get the community to rally around your campaign. It’s also a short enough time period to ensure that hype doesn’t fizzle before the first coin toss.
One exception to the rule: local businesses. It’s never too early to visit local business and ask for their support. They may require a little more time to get their funds and promotional support in line. See the below section local business involvement for creative ideas to include them in your campaign.
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