Yes. Selecting a fundraising goal is a requirement on PLEDGE IT but you will NOT be penalized or punished if you don’t hit your fundraising goal. In sports, it’s always important to set a goal. The same goes with launching a fundraising campaign. Setting a goal will keep you focused. The other benefit of setting a goal is that you will know how well your fundraising efforts are going.
PLEDGE IT will send out automated alerts when you reach different fundraising milestones. For example, when you reach 50%, 90%, and 100% of your fundraising goal you will receive a notification with a celebratory image to share on social media and information about what to do after reaching each milestone.